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Kibo Commerce × Swan — Case Study
Swan · Kibo Commerce
CASE STUDY
Kibo Commerce
Kibo Commerce × Swan

15,000 accounts.
Two SDRs.
$600K+ pipeline.

How an enterprise commerce platform put intent, research, prioritization and outreach on one orchestration layer, and reached its target account universe without adding a single head.

15,000
Account universe
576
Prioritized on live intent
315
Live in sequences
$600K+
Swan-attributed pipeline
First 60 days

"The intelligence is phenomenal. When I saw some of this, I said, I'm going to go to 6sense and check, because I don't know if I believe Swan's intelligence. It's just too good. Swan gives us that extra layer 6sense doesn't."

Meagan White · CMO, Kibo Commerce
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Swan · Kibo Commerce
THE STORY
01
The company

Kibo Commerce × Swan

Kibo Commerce is an enterprise-grade, composable commerce platform (Vista Equity-owned, $100M+ revenue) unifying eCommerce, Order Management, Subscriptions & AI personalization for 400+ brands like Office Depot, Taco Bell, and Patagonia. Kibo runs a mature, global GTM org with BD, enterprise sales & sales engineering, RevOps, demand gen, product marketing, and enablement personnel spread across 3 continents.

01 · Problem
Scale it couldn't reach
  • ~15,000 ICP accounts in the CRM, most with zero first-party intent
  • Just 2 in-house SDRs against a massive target-account universe
  • Low velocity against a 9 to 12 month sales cycle
02 · Cause
Signal without action
  • Intent tools identified interest but didn't connect it to the right next move
  • 6sense, ZoomInfo and HubSpot surfaced data in silos
  • Manual handoffs between signal, message, owner and partner
03 · Solution
One orchestration layer
  • Swan unified intent, research, prioritization, outreach and reporting
  • Account scoring and tiering applied to the target account universe on live intent
  • Personalized LinkedIn plus email with GDPR-aware EMEA handling, written back to HubSpot
04 · Benefit
Early pipeline signal
  • A 2-person team acting on far more accounts, with better messaging
  • Open and reply rates improved versus prior HubSpot sequencing
  • Faster routing, with partner-sourced intent surfaced into shared Slack channels
Results in the first 60 days
15,000
Account universe
576
Prioritized via IP and 3P intent
315
Live in sequences
$600K+
Swan-attributed pipeline
Scale revenue with intelligence, not headcount.

See what the same engine looks like on your account universe.

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