SwanArray / Executive brief
Swan × Array

Scale revenue with intelligence, not headcount.

Expand Array’s use of Swan through a 90-day forward-deployed engagement that accelerates time to value across selected inbound and event workflows.

Jeremy Hurst
Jeremy HurstVP of Autonomous GTM
The gap

More from the demand Array already has.

Array already generates demand through its website, demo requests and conferences. The opportunity is to turn those signals into consistent, contextual follow-up, with clearer visibility into what happens next.

Today, qualified website alerts reach a BDR channel in Slack, and reps work across tools to research and follow up. Event contacts need the same discipline: qualification, the right owner, relevant messaging and measurable execution.

As an existing Swan customer, Array can build on its current foundation rather than start again. This expansion connects intelligence to action around the workflows the team chooses first.

The what

What Swan delivers.

Swan helps 300+ teams deploy custom AI agents that improve conversion at every stage of the funnel. The foundation is a GTM brain—a shared context layer for your ICP, personas, messaging, and playbooks—that plugs into your systems of record. On top, agents carry out work across your existing tech stack, either autonomously or with humans in the loop, to power outbound, inbound, ABM, event motions, and more.

The capability set is broad, but the starting point is intentionally narrow: activate the demand Array already has. Start with qualified inbound signals and event contacts, bringing graded intent, account context and approval-ready outreach to the Slack workflows your BDRs already work.

A shared GTM brain

Array’s ICP, personas, product context, messaging and playbooks become the shared foundation for agent execution across teams.

Intent-led prioritization

Tier inbound and event signals so the team focuses on relevant accounts. Content-only downloads stay in nurture unless additional intent warrants sales activation.

Rep-ready action

Bring account context and draft outreach into Slack for the appropriate AE or BDR, with product-first ownership and human approval where needed.

Connected execution & measurement

Connect approved workflows to Array’s existing systems and agreed sequencing tools, then track follow-up, meetings, opportunities and pipeline.

The when

90 days. Accelerated time to value.

This is a 90-day forward-deployed engagement, not a pilot. Swan’s team works alongside Array to build, launch and improve a selected set of use cases, then equip your team to own and extend the workflows.

The launch scope recommends inbound activation and event follow-up together. Select the workflows now; optional use cases join only when you choose to prioritize them.

Recommended launch

Inbound / MQL-to-SQL activation

Turn qualified website signals, demo requests and intent-backed downloads into prioritized, rep-ready follow-up. Route context and draft outreach to the right BDR in Slack.

Recommended launch

Event lead activation

Qualify event lists, prepare contextual follow-up for the appropriate AE or BDR, and track touches, meetings, opportunities and pipeline by event.

Optional expansion

Stale-contact reactivation

Use fresh website activity, LinkedIn engagement or job changes to reconnect with past event and closed-lost contacts. Start with an export where needed.

Optional expansion

Paid-traffic qualification

Score paid visits before a form fill and show which campaigns attract ICP accounts, informing budget allocation and retargeting decisions.

You decide how quickly you want to run.

Align on scope, owners and access, then move from build to live execution and iteration within the engagement. Review approvals, follow-up consistency, meetings, opportunities and pipeline against agreed baselines—not assumed lifts.

Year one

Select workflows now. But the target is funnel-wide AI transformation.

The initial workflows establish a shared context layer and a repeatable way to deploy agents. From there, Array can expand across revenue motions at its own pace, choosing the next workflow based on team priorities and observed value.

Top of funnel

  • Event lead activation
  • Website intent activation
  • Signal-based outbound
  • Paid-traffic qualification

Mid funnel

  • Inbound qualification
  • Lead scoring and routing
  • Stale-contact reactivation
  • No-show follow-ups

Bottom of funnel

  • Meeting prep and recaps
  • Post-call execution
  • Multi-threading
  • Sales process automation

Expansion

  • Customer health signals
  • Churn and risk detection
  • Product-led sales signals
  • Expansion signals
The proof

A case study: Kibo Commerce.Kibo Commerce

Kibo started with stale 6sense intent, piecemeal ZoomInfo enrichment, and poor HubSpot hygiene across 15,000 accounts. Swan unified live intent, deep research, qualification, and contact enrichment to prioritize 576 accounts, activate 315 in sequences, and contribute more than $600K in pipeline—proving that better outbound begins with better data.

15,000Accounts assessed
576Prioritized on live intent
315Activated in sequences
$600K+Attributed pipeline

Kibo’s results demonstrate capability, not a forecast or promised outcome for Array.

The next step

Choose the workflows. Build the foundation.

Confirm Array’s launch priorities, the owners for inbound and event follow-up, and the approval and sequencing path. Then put the forward-deployed team to work on the expansion.